What Do People Want?

 What do people want?

A want is an ambition or a craving for something. On a rainy day, you might prefer to stay inside. Or perhaps you could check out the brand-new sushi restaurant in town. A want is different from a necessity in that there aren't always negative effects when a want isn't satisfied.


For instance, when it comes to items, consumers could desire:

Easy to use: a straightforward and logical product
Convenience: A seamless and easy onboarding process and buying experience
Cost-effectiveness: A price that is in line with what a consumer is willing to pay
A product with value or flexibility is one that successfully answers a problem.
An aesthetic that enables consumers to show their individuality is style.